Strategy with a
creative pulse.
I’m Shubham Wagh, a creative and brand strategist. I help companies figure out who they are, why they matter and how to say it, then make sure it shows up everywhere.
I’ve spent my career at the meeting point of business and creativity, working with start-ups, agencies and established brands across categories.
My work begins with listening: to founders, customers and the market. From there I find the sharp, honest idea at the centre of a brand and build everything around it, from positioning and naming to identity and campaigns.
I believe the best brands are simple to explain and hard to copy. Clarity is a competitive advantage, and good strategy should make creative work braver, not safer.
Today I work independently with a trusted network of designers, writers and studios, putting together the right team for each project.
What I believe
Clarity beats cleverness
If your team can’t explain the brand in one sentence, customers won’t either. Simple is harder, and worth it.
Strategy is a choice
Positioning means deciding what you won’t be. The best strategies have the courage to leave things out.
Insight before ideas
Great creative work rests on a true insight about people. I’d rather find the right question than rush an answer.
Brands are built inside out
A brand lives in behaviour, not just in guidelines. If your people believe it, your customers will feel it.
Strategy
- Brand positioning
- Brand architecture
- Audience research
- Purpose & values
- Workshop facilitation
Creative
- Naming
- Tone of voice & messaging
- Creative direction
- Campaign ideas
- Content strategy
Independent
Creative & Brand Strategist
Agency Name
Senior Brand Strategist
Agency Name
Brand Strategist
When I’m not working on brands, you’ll find me reading about behavioural science, collecting old print ads, sketching ideas in notebooks and exploring new cities on foot.
I also mentor young strategists and write about brand, language and creativity in my journal.
Let’s build something
worth remembering.
hello@shubhamwagh.com
Creative & Brand Strategist