Naming &
Verbal Identity
Words do more of the work than most brands realise. I create names that are meaningful, memorable and available, and verbal identities that make every sentence sound like you.
- New companies, products or sub-brands
- Brands renaming after a merger or pivot
- Teams with inconsistent tone across channels
- Founders who know their brand sounds generic
What you get
Every engagement is tailored, but typically includes:
Naming brief & criteria
Creative naming territories
Shortlist with rationale
Preliminary trademark & domain screening
Tone of voice principles
Messaging framework & key lines
Taglines & brand narrative
Writing guidelines & examples
How it works
Brief
Define what the name or voice must do, and what it must never do.
Explore
Hundreds of options across distinct creative territories.
Filter
Linguistic, cultural and availability checks on the strongest routes.
Land
A recommended name or voice, with guidelines to roll it out.
A name you can own, legally and culturally
A voice that makes your brand recognisable without a logo
Consistent writing across website, sales and social
Less time rewriting, more confidence publishing
In practice
Do you handle trademark registration?
I run preliminary screening and work alongside your legal counsel or a trademark attorney for formal clearance and registration.
How many name options will we see?
Typically a curated shortlist of 8 to 12 names from several hundred explored, each with a clear rationale.
Can you train our team to write in the new voice?
Yes. Every voice project can include a hands-on workshop and a practical writing guide.
Have a brand that
needs a sharper story?
hello@shubhamwagh.com
Creative & Brand Strategist