Creative Direction
Strategy only matters when people can see and feel it. I direct identity, art direction and content so the brand shows up with consistency and craft, from logo system to launch film.
- Brands moving from strategy into identity
- Teams commissioning design studios or photographers
- In-house teams that need senior creative leadership
- Brands whose visuals feel inconsistent or dated
What you get
Every engagement is tailored, but typically includes:
Creative brief & moodboards
Identity direction & design reviews
Art direction for photo & film
Brand guidelines
Content & social systems
Partner and studio selection
Launch asset direction
Quality control across touchpoints
How it works
Frame
Translate strategy into a creative brief and visual territories.
Direct
Lead designers, photographers and writers through the work.
Refine
Critique and iterate until every detail earns its place.
Systemise
Guidelines and templates so the brand scales without me.
An identity grounded in strategy, not taste
A consistent look and feel across every channel
Better work from your partners and freelancers
A brand system your team can use independently
In practice
Do you design the identity yourself?
I lead and direct the creative work, partnering with specialist designers and studios chosen to suit each project.
Can you work as a fractional creative director?
Yes. Monthly retainers are available for teams who need ongoing senior creative leadership.
Do you work with our in-house designers?
Very often. I can direct your team, run reviews and help raise the quality bar.
Have a brand that
needs a sharper story?
hello@shubhamwagh.com
Creative & Brand Strategist