Campaigns &
Launch
A great campaign starts with a true insight and a simple idea. I develop campaign platforms and launch plans that are strategically sharp and creatively bold enough to cut through.
- Brands launching a new product or rebrand
- Teams that need a big idea, not more content
- Marketing leads planning an annual platform
- Start-ups preparing for a major moment
What you get
Every engagement is tailored, but typically includes:
Insight & campaign strategy
Campaign platform & big idea
Creative routes & scripts
Channel and launch plan
Social-first content ideas
Activation & PR hooks
Production direction
Measurement framework
How it works
Insight
Find the human truth your audience will recognise instantly.
Idea
Develop a platform simple enough to explain and big enough to last.
Plan
Map the idea across channels, moments and budgets.
Launch
Direct production and support the team through go-live.
A campaign idea that works across channels
Clear briefs for production partners
A launch plan aligned to business goals
Measurable lift in awareness and engagement
In practice
Do you handle media buying?
No. I focus on strategy, ideas and creative direction, and collaborate with your media partners.
Can you work with a small budget?
Yes. A strong idea matters more than budget, and I plan around what’s realistic.
How far ahead should we start?
Ideally 8 to 12 weeks before launch, though sprint formats are available.
Have a brand that
needs a sharper story?
hello@shubhamwagh.com
Creative & Brand Strategist